About Me
Flapoint develops practical tools for website optimization, combining SEO expertise with automation. Our focus is on helping businesses improve organic search traffic and website conversions
SEO Tools Developer with an SEO Background
My name is Nikolay. I’m an SEO specialist and developer of automated tools for website marketing. Through Flapoint, I build practical JavaScript systems that help businesses improve organic search traffic and website conversions.
What I Build
SEO Assistant
Automatically tests Title and Meta Description variations to help improve Google search CTR and attract more organic traffic.
Marketing Assistant
Tests headlines, offers, calls to action, forms and other website elements to help identify which variations generate more conversions.
Professional Journey
2025–Present
SEO Tools Development
Designing and developing autonomous tools for SEO automation, search CTR optimization and conversion testing.
2019–2024
SEO Consulting
Worked with businesses on SEO audits, website analysis and recommendations to improve organic visibility, traffic and conversions.
2005–2018
Content Development
Managed content websites, editorial workflows and SEO. Helped grow website audiences from 15,000 to 150,000 unique visitors per day.
My Approach
I focus on practical solutions, automation and data-driven decisions. The goal is to make website optimization more systematic and give businesses useful tools they can apply to their own websites.
My broader SEO expertise includes technical and content optimization, E-E-A-T, analytics, CMS administration, and SEO security analysis, including identifying potential negative SEO activity.
Have questions? Get in touch.